About Us
The Good Negotiation Company is helmed by our Principal Coach and Managing Partner, Terrence Fernandez.
Terrence is a passionate, highly sought-after negotiator and negotiating coach with over 15 years of experience under his belt. He has a proven track record negotiating with both local enterprises and multinational corporations. An entrepreneur himself, Terrence is deeply savvy of what it takes for individuals, teams and organisations to succeed. His extensive hands-on experience in business development, management, advertising, and branding is an asset, along with a strong understanding of the cultural nuances of the various markets in Asia. He is also an Accredited Mediator with the Singapore Mediation Centre(SMC).
As a coach, he mentors decision makers in managing diverse teams, communicating effectively, and turning challenges into opportunities.
Vast experience across diverse industries
Terrence has successfully developed, consulted for, and transformed organisations across a wide range of industries, including banking & finance, mining, oil & gas, telecommunications, aviation, advertising, and pharmaceutical & healthcare. To date, he has trained more than 1,000 high and mid-level executives across Asia in the art of negotiation.
Some of his clients include:
- DBS Bank
- MINDEF
- NCS
- Johnson Controls
- igloocompany
- Starwood Group
- Godrej Indonesia
- Campbell’s
- ING
- Tetra Pak
- Zoetis
- DVB Bank
Let’s talk.
Tell us how we can help you and your organisation. We will get in touch with our recommendations.